Anston’s brand rejuvenation consolidates architectural products, streamlines operations

Anston Architectural Products has undergone a brand rejuvenation, overhauling its visual identity with a stylistic transformation that signals its future direction while drawing synergy with its parent company, the SVC Group.

The Anston rebrand is more than just a visual reset; it includes a consolidation of all architectural product offerings from Anston and SVC, rehousing all landscape and urban products that were formerly promoted under SVC Urban. This strategic decision effectively streamlines internal operations while creating an easy-access, single point of contact for all landscape customers seeking high quality architectural concrete products.

Promoting the new slogan ‘Beauty in Concrete’, the Anston brand reaffirms its position within the landscape industry, emphasising its overarching standard of high quality, luxury concrete that applies to every element in its expanded product suite. Already established in the residential market, the new Anston broadens its reach in the Commercial and Public Space categories, bringing its premium concrete offerings to parks, streetscapes, hospitality, education, retail and many more diverse applications.

The rebrand is a milestone that marks a new chapter for Anston, signifying our renewed approach to the landscape market with an expanded, integrated team. Drawing from the skills and aggregated expertise of SVC Urban, which has been operating in Melbourne’s architectural space since the ‘60s, the new Anston is ready to hit the ground running. 

See how Anston can assist with your next landscape project – browse our range of concrete paving and street furniture or get inspired by our rich portfolio of previous works on our website.